Since then, thousands of popular books like Heaven is for Real, The Things They Carried and The Way of Kings have been added from major publishers such as HarperCollins, Macmillan, Houghton Mifflin Harcourt, Amazon Publishing, Wiley, Chronicle Books, and Marvel, as well as thousands of titles from Kindle Direct Publishing authors like The Walk by Lee Goldberg and Falling Into You by Jasinda Wilder. Customers can also see when a book is eligible for Kindle MatchBook on the book’s detail page. Print purchases all the way back to 1995when Amazon first opened its online bookstorewill qualify once a publisher enrolls a title in Kindle. Now customers can visit to see all of their print books that are eligible for the Kindle MatchBook edition. Called Kindle MatchBook, this is a new benefit that gives customers the option to buyfor 2.99, 1.99, 0.99, or freethe Kindle edition of print books they have purchased new from Amazon. Over 70,000 books are enrolled in Kindle MatchBook, with more being added every day. Publishers and booksellers will feel a need to buy into alternative business models and bundle. Since then the program has added more than 60,000 titles. Matchbook is going to put the traditional bookselling industry on notice if it even sees traction. After years of false starts, bundling e-books with print books may have gotten the spark it needed Tuesday morning when Amazon announced an October launch date for Kindle MatchBook. At that time Amazon said about 10,000 titles would be available. Kindle MatchBook was first announced on September 3rd. The program gives Kindle users the option to buy-for $2.99, $1.99, $0.99, or free-the Kindle edition of print books they have purchased new from Amazon.
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